Things change. Continued existence as a dental specialty requires orthodontics' commitment to innovation and hinges on orthodontics' ability to adapt to the evolving needs of the patients being cared for, to the aspirations of new entrants in the field and to the privations of veteran practitioners entrenched in practice. When industry develops a product or service in a manner that is not expected by the market, it is termed a disruptive innovation. In sharp contrast, sustaining innovations are those continuous improvements in existing products or services that enhance competition between practices. History teaches us that in orthodontics some of the